A group discussion is an organized conversation that is held by a group of people. The purpose of these discussions is to allow members to present information or ideas about a particular topic. It is excellent for companies or oganizations that want to get multiple perspectives on a single topic.
The views, ideas, and concepts that are presented by the members can allow the organization to make strategic decisions. There are a large number of resources that can help you succeed with group discussions. The members will be able to share their ideas and experiences, and the other members can build on this.
Conflicts will occur in the group when a member tries to promote their individual view without considering the ideas that have been presented by the other members. The purpose of the group discussion is to come up with ideas that can help the group as a whole instead of a single individual. A group discussion is not a competition to see who can come up with the best ideas. If you have this view when the discussion starts, you will alienate yourself from the other members. Your primary goal should be to promote the best interests of the group by coming up with ideas that can help it. When the group succeeds, you will succeed as well.
The topic that is chosen for the discussion will be picked by the researcher or leader. Generally, it will be something that is important for the success of the group or organization. The researcher or leader will ask questions during the meeting, and the members will each be required to answer them. It is essentially important to make sure the questions are open-ended if possible. This is especially true in brainstorming sessions, and ideas need to be generated. For example, a good question to ask during a brainstorming session would be "what strategies do you think our company can use to successfully market this product?"
This is an example of an open-ended question. It does not require a definite answer. Instead, it will allow the members to think among themselves. Each member will come up with a different marketing strategy, and some ideas may be similar to others. Give the members a certain period of time to brainstorm ideas. Once the time is up, ask each member to present their idea to the rest of the group. As they do this, write down the idea on a board. It is important to give everyone the chance to present their own ideas so they are not left out. Once everyone has presented their ideas, they should all be written down on the board.
The goal of the group discussion is to narrow down the list of ideas to a few that are the best. To do this, you will want to go down the list of strategies and ask the group to vote on which strategy they think is best. Each idea should be given a voting percentage. Once you are finished you should have the best strategy. Once you narrow down the list, focus on the strategies that are the best. Mark out those that the group does not vote. Now that you've done this, you will want to make a pros and cons section for each idea. Again, allow each member to present advantages and disadvantages to each strategy. This technique is best done in small groups of 10 people or less.
If it is done with a group of more than 10 people, it can become time consuming. Once each member has presented pros and cons from each idea, look at all the ideas and find the one that has the least amount of cons with the most pros.
Take a final vote from the group to decide which option they think is best. Once a large percentage of the group chooses an option, this is the one that should be used to market the product. As you can see, this is a powerful strategy that is simple to use. The problem with too many companies is that one person is responsible for making the final decision on a marketing strategy. This will typically be the CEO or marketing directory. However, no matter how qualified one person is, two heads are better than one.
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